Hannah Bronfman scrolls an ornately manicured finger across the iPhone displaying her new app, Beautified, which helps New York ladies find last-minute spa and salon appointments, and clicks the icon for “Blowout.” “I mean,” she says with wide-eyed sincerity as a list of available salons pops up onscreen, “this could revolutionize the way women book beauty appointments!” Tall and caramel-skinned, in a knit cap that smells faintly of pot, the 25-year-old socialite doesn’t exactly look like someone you’d expect to be descended from the Russian-Jewish immigrant founder of Canadian liquor giant Seagram’s, but as she chatters about the company she has started with two partners, her entrepreneurial genes are as visible as an ancestral nose. “We just know it’s going to be a great story,” she says.
Via: 202 Minutes With the Busy, Glitzy Bronfmans
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