In terms of Internet retail businesses that take input from their shoppers, it's the legions of graphic T-shirts sites — like Threadless and TeePublic — that have cornered that market. But in late 2012, a new business called Stitch Collective entered that world, poised to challenge the cotton-tee-dominated category. Its seductive weapon of choice? Luxe, leather handbags made directly in New York City's Garment District. The CEO, founder, and one and only woman at the helm of the online business is Loni Edwards, a Harvard Law School grad who left her previous career as an intellectual property lawyer in Los Angeles to move to New York and invade the fashion scene.
"I never saw how I fit in the world because I don't design and I'm not a writer, but then I thought of this great platform to connect everyone," Edwards told the Cut. "I started shadowing my friend, who has a factory, and realized it's very hard for new designers to start." Her goal was to make it easier for designers to produce their goods, while also letting customers have some say, which makes for a smart selling strategy: "We're only producing things there's a demand for."
Via: Want the Best Handbag Possible? Crowdsource It
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