Lots of brands monitor who's mentioning them and their products. But only recently have they gained the technology to track their images. Enter Curalate, a new company that provides businesses with data about how their pictures are being shared on Instagram and Pinterest. Founder Apu Gupta tells Fast Company:
Consumers are having millions a conversation a day, saying, 'I love this J.Crew sweater,' without saying the words 'J.Crew' or putting in a SKU number or doing anything that says, 'This is a J.Crew sweater.'
Via: The Secret Recipe for Viral Pinterest Images
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