Back in November, the owners of Beverly Hills–based cosmetics company Chroma Makeup Studio issued a public statement complaining that the Kardashians' new beauty line, Khroma, would cause consumer confusion. Although they didn't file legal charges, Chroma's co-owners did threaten to defend their trademarked name, adding disdainfully that they are "NOT endorsing low budget cosmetic products that will be sold in mass retail outlets." Now another makeup brand, Florida-based Kroma makeup, is making similar claims that have culminated in a lawsuit from the Kardashians' license-holder, Boldface Licensing + Branding.
Via: Another Cosmetics Brand Dares to Contest Kardashians Khroma Makeup
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