Around 7 a.m. last Thursday, the first items from the Neiman Marcus for Target holiday collection showed up on eBay. That was 12 hours before the VIP shopping event where Target’s celebrity friends got first access to the merchandise, more than 24 hours before the first shoppers stepped into the Fifth Avenue pop-up shop, and two days before it was available to the general public at the two retailers and their websites. Somehow, eBay user stellastuff18 had gotten ahold of the Alice + Olivia black-and-white-striped rolling suitcase with gold-colored hardware. If you'd gone for it at 7 a.m., you could have scored it for $449.99.
Then the VIP event happened, and the first small wave of items hit the auction site. Then the pop-up opened and a second wave came; there were somewhere between 100 and 150 by Friday afternoon. By Saturday, prices for the Alice + Olivia luggage from other sellers had fallen to the mid-$200s, but it didn't matter: You could buy it full price from Target for just $179.99 plus shipping. Bidding was at a standstill. So had collaboration fever come to a halt?
Via: How eBay Became a Fast-Fashion Graveyard
Tidak ada komentar:
Posting Komentar