French designer Jean Paul Gaultier is set to add a streetwear branch to his fashion empire, which already features ready-to-wear, haute couture, fragrance and kidswear.
The name of the line is yet to be revealed, but WWD have broken the news that the range will express Gaultier's signature sartorial style and be launched in 2014.
The deal sees the French fashion house team up with Italian manufacturer Ittierre SpA, who call Gaultier one of the "most relevant fashion designers ever, with a global appeal."
READ: Jean Paul Gaultier responds to criticism of his Amy Winehouse show
60-year-old Gaultier's flamboyant catwalk collections are one of the highlights of Paris Fashion Week; his spring/summer 2013 show was an homage to the pop stars of the Eighties - with Madonna, Boy George and David Bowie lookalikes stalking the catwalk, while his Amy Winehouse-inspired collection for last summer's haute couture range grabbed headlines worldwide.
Gaultier's latest design foray can be enjoyed for under £1: bottles of Diet Coke adorned with his beloved Breton stripe are currently on sale.
READ: Daisy Lowe gets tattooed all over by Jean Paul Gaultier for Diet Coke
Via: Jean Paul Gaultier to launch new streetwear line
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