A party for a hand wash is a tough sell, no matter the glitzy venue (the Gramercy Park Hotel rooftop), high-profile designer involved (Cynthia Rowley), or chic timing (“pre–Fashion Week”). But Lysol did its best this week as the household disinfectant celebrated its new partnership with Rowley. “Vive la Touch of Foam!” the designer welcomed the room of press and Lysol execs, referring to the company's new Touch of Foam range, the products being celebrated.
After trying a Touch of Foam specialty cocktail — which did not include any Lysol, we think — we made our way to one of the several hand-wash stations. “I can give you a hand massage or you can wash your own hands,” a nice man with a southern lilt proposed. We opted for the former, which involved warm water, a dollop of “Rose & Cherry in Bloom” foam — which also comes in Creamy Vanilla Orchid and Wild Berry Bliss scents — and what felt like a slightly long, awkward, handshake. Our hands did feel very soft and clean after he finished.
So what was Rowley, wearing a paillette-adorned sweatshirt of her own design over black shorts, tights, and studded black heels, doing at a Lysol party? The brand approached her about judging a package-design contest for the antibacterial hand wash, and she was into the idea.
Via: Cynthia Rowley Cleans Up Her Act
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