Rabu, 27 Februari 2013

Marissa Mayer Just Wants One Thing: Efficiency


Hold on, everyone who presumes that by banning telecommuting, Yahoo! CEO Marissa Mayer is anti-feminist, taking aim at hardworking mothers not just at the tech company but around the globe. Take a deep breath, Salon, Cosmo, Technorati, and the Jane Dough’s Meredith Lepore, who complained on the heels of Yahoo!'s announcement Wednesday that “until everyone has a nursery in their office, leaving kids behind to head into Yahoo! every day might be hard for many less high profile employees."

Mayer's decision may not be popular among all of Yahoo!'s employees, nor pleasing to those who believe that flexible work environments are the key to female corporate success. But the Yahoo! board hired Marissa Mayer — the actual person, not a feminist exemplar — to run the company. And calling all hands on deck without exception is exactly the kind of thing Marissa Mayer, the person, who spent her formative professional years helping to build a little company called Google, would do. Mayer has historically deflected all attempts to make her a spokeswoman for anything — female geeks, working women, corporate CEOs. “No one wants to be a stereotype, right?” she said in an interview last year at the Computer History Museum in Silicon Valley. “Everyone wants to know that they can achieve what they want, be who they are, being their authentic self.” In another interview for last night’s PBS documentary Makers, which tells the story of the fight for female rights, Mayer said she doesn’t call herself a feminist and thinks that “it’s become in many ways a more negative word.” And the statement that Yahoo! released in response to criticism over the new policy — “This isn't a broad industry view on working from home — this is about what is right for Yahoo!, right now” — basically asks us not to read too much into it.


Via: Marissa Mayer Just Wants One Thing: Efficiency

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