Yodit Eklund runs a successful swimsuit company out of Africa, but she doesn't want to be considered a designer. "I’m not a designer, I really am not," she told the Cut. "I’m just trying to lead this movement." Bantu, it's called, and it employs around 30 Africans in Ethiopia, South Africa, and the Ivory Coast, who help produce colorful swimsuits that sell at stores like Barneys and Opening Ceremony. She launched the line in 2009, after studying environmental science and economics at UC Berkeley, with the hopes of creating jobs and helping local economy, but also to change the outside view of her home continent. "A lot of people are used to seeing images of poverty or famine, all these negative images. But actually Africa has really great beach culture, and so I thought highlighting this would help increase tourism and paint a brighter picture," she explained.
Via: Bantu: African Swimsuits That Wont Be Pity Purchases
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