Gisele Bndchen Shoots The Latest H&M Autumn Winter 2013 Campaign In London

On Wednesday afternoon, while we were dashing from Grazia HQ to the Donna Ida pop up store in swanky South Ken, we spotted none other than Ms Gisele Bündchen strutting her stuff along the sunny Chelsea streets for her brand new H&M Autumn Winter 2013 campaign.

We spied the Brazilian super seriously working it in a boho black maxi and jacket down a quiet South Kensington side street. We got to see some of Gisele's modelling techniques in action, as in between takes she did some rather impressive, frantic hair-flipping to keep her curls voluminous and super bouncy. *Note to self - must whip hair back and forth before every photograph.

Then on the way back we spotted the super AGAIN - this time rocking the London look in heel boots, a navy coat and an oversized cream jumper. Her million pound strut certainly kept the Chelsea residents entertained. Well it makes a change from seeing Spencer and the gang filming outside the sparkling white terraced houses.

Gisele has been shooting the campaign in Chelsea for the past two days, and had a London makeover. As with her golden locks, military cap n' boots and cream fluffy jumper she had a look of Ms Mossy. She also brought her kids with her to see mummy at work, as her four-year-old son Benjamin and five-month-old daughter Vivian were spotted on set.

H&M confirmed today that Gisele is their new face for Autumn 2013, but of course this isn't the first time the super duper model has worked with the high street mecca as she appeared in their Spring 2011 campaign and also starred in a H&M swimwear campaign.

Gisele is a big squeeze for the high street chain as she is the highest-earning model for the past SIX years. H&M have a habit of snagging the best campaign stars out there, as their current face is of course Beyoncé Knowles who sang her new track Standing On The Sun on the beach in the Bahamas in a no-expense-spared campaign video.

See H&M's top 10 campaign stars, from David Beckham to Rihanna, in the gallery below

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