Who is Hofit Golan?

12 red carpet gowns and counting; that's the number of appearances Hofit Golan has made during the Cannes Film Festival thus far - more than double made by those household names Cate Blanchett, Jessica Chastain and Marion Cotillard.

So just who is the party-loving Israeli? And why is she bagging all the best invites?

Most commonly described online as a 'socialite', there's no denying that Golan is very sociable indeed. No event is deemed too insignificant for her presence, especially where the Cannes Film Festival is concerned.

Am I sparkly enough? Golan is more than used to the Cannes glamour

Each year, the diamond-loving blonde pitches up and strikes a pose at every envelope-opening in town, then scours Getty images to tirelessly share her watermarked-stained get-ups with her followers on Twitter, Instagram and Facebook.

See the worst looks at the Cannes Film Festival

But Golan's resume is meaty; she declares herself a spokesmodel for no less than five brands: Avakian jewellery, Elizabeth Grant skincare and cosmetics, Swissdent toothpaste, Nikolet and Croton watches, and Radicale skincare. She's also the co-owner of 'multiple high fashion brands' (her words on Facebook) with Scott Henshall. If the latter rings a bell it's because A) he's the one who designed that £5m diamond encrusted dress which some-time singer Samantha Mumba wore to the 2004 premiere of Spider-Man 2, and B) gave what was considered to be one of the worst-ever Bushtucker Trial performances on I'm a Celebrity Get Me Out of Here!

Can you see me? Golan cuts a colourful figure at three different events

And we're not quite finished - she's also a host on FashionTV, where her Cannes coverage sees her sidle up to the Hollywood glitterati for a quick V sign to the camera. During the rest of the year there's also tiresome, fashion-focused jaunts to St Barths, Mexico and the Rio Carnival. It's tough, but someone's got to do it.

SEE: Cannes Film Festival style through the years

For all this, 30-something Golan needs a wardrobe to boot. She's a champion of lesser-known but glitzy brands to get her noticed on the red carpet, and it's not difficult to see why she's compared to hotel heiress Paris Hilton (did we mention she and Paris are chums?).

So it's mission accomplished Ms Golan, because you have been well and truly noticed.

Still going strong: three more Hofit appearances during the glamorous festival

See all the looks from the Cannes Film Festival

Via: Who is Hofit Golan?