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It's the video series that's gone viral on social media and this weekend, the self-soakers stepped it up a notch with the likes of Taylor Swift, Selena Gomez and Lena Dunham getting in on the action. We are of course talking about the ice-bucket challenge which sees high-profile stars and mere mortals alike tipping buckets of freezing cold water over their heads.
But it's not just for LOLs – oh no. The videos are to raise awareness of motor neurone disease (also known as AIS, or Lou Gehrig's Disease), which affects around 5,000 people in the UK. People are challenged to take part, nominate three others then film themselves getting drenched. It's a hoot! And all for a good cause.
We can't get enough of the video that sees Justin Bieber getting soaked (guffaw) and check out Jennifer Lopez showcasing her excellent abs before getting splattered by her adorable kids. Then, just when we thought we couldn't love T-Swizzle any more, the singer got into the spirit with actress pal Jamie King.
Business leaders like Bill Gates have also got stuck in (he was nominated by Facebook's Mark Zuckerberg) while Oprah Winfrey treated us to a seriously high-pitched squeal as she gave it a go. But it's Lady Gaga who has revealed the creepiest rendition of all, clad in S&M gear topped off with a black pout *shudders*
But if you watch one ice bucket challenge make it Anna Wintour's, who accepted the challenge by her daughter Bee.
Check out our favourite videos (so far) below. Will you be getting involved?
Brooklyn's turn for the #ALS #icebucketchallenge! Getting prepared for my turn! X vb https://t.co/2G507zaLHq
— Victoria Beckham (@victoriabeckham) August 19, 2014
Via: It's Happened: Anna Wintour Did The Ice Bucket Challenge (In Marni)
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